CSS Congratulates New PhD Faculty Members

The University of the Philippines Cebu College of Social Sciences proudly congratulates


for obtaining a Doctorate degree in their respective fields. Padayon SocSci!



Doctor of Philosophy in Philosophy
University of San Carlos, 2020

Dissertation: “Alain Badiou’s Emancipatory Politics and Maoism: Toward a Reformulation of the Communist Hypothesis.”

The dissertation contributed in the theoretical discussion concerning the contemporary relevance of the communist party in emancipatory political procedures. While proclaiming himself to be a Maoist, Badiou’s reformulation of the communist hypothesis ultimately rejected the Marxist-Leninist category of the party. The rejection can be described as a reductionist reading of the party, reducing the latter to the supposed party-state fusion. The dissertation developed a Maoist reformulation of the communist hypothesis. Along the course of the socialist experiments of Russia and China then, indigenized and mobilizational politics were identified to have characterized certain moments that escaped the reductionist reading of the party-state suture. The Maoist categories of the mass line and protractedness helped in the theoretical construction of not only the notions of indigenized and mobilizational politics but also the category of the party-masses fusion. The dissertation argued how the structure of the party-masses suture, together with the dialectics of the party, the masses, and the state, define what could be the party of a new type today.

Doctor of Philosophy
University of New South Wales (UNSW Sydney), 2021

Dissertation: “Becoming Resilient: Disaster Recovery in Post-Yolanda Philippines through Women’s Eyes”

The thesis centers the experiences of women as a category of analysis and a methodological approach to understanding disaster recovery. I argue that women’s everyday realities are a site for disrupting the powerful circuits of knowledge and practice that underlie the notion of resilience. As a feminist research, analysing disaster recovery involves exploring possibilities for reclaiming alternative futures. Thus, my research asked: what possibilities for reimagining resilience might women’s experiences of recovery reveal?
I examined the reconstruction of Tacloban City, Philippines, after typhoon Yolanda. Specifically, I investigated: 1) how resilience has been inscribed in the institutional and social landscape of Tacloban, and 2) how resettled urban poor women qualified, re-appropriated, or contested attempts to build their ‘resilience’.
I reveal how building back better has been enmeshed in a citizenship project aimed at producing ‘responsible’/’resilient’ communities. I identify modes of governing characterised by state performances of ‘care’, and the instrumentalisation of women’s participation and care-based practices. Foregrounded are women’s navigations of precarity and the unknown: how the processes of self-formation, the workings of emotions and aspirations, and care relations with others and the environment counterbalance hegemonic views about ‘resilient’ recovery.
From women’s narratives, I reconceptualise resilience as ‘lived’, grounded in feminist ethics of care. Lived resilience requires broadening ethico-ontological horizons to view ‘resilient’ recovery as a process of becoming – not simply driven by the goal to rebuild what was damaged, but as a regenerative practice that centers care as a normative basis for exploring post-disaster futures.

Doctor of Information Technology
De La Salle University – Manila, 2020

Dissertation: “Investigating the Determinants of Air Travelers’ Adoption and Non-Adoption of Chatbots for Air Travel Transactions”

The Airline Industry has been identified as one of the world’s most important industries and that its rapid development makes it one of the most significant contributors to the advancement of modern society. While there is presently a rise of interest in chatbot design and development, especially when the entire airline industry is undergoing the worst crisis in its history because of the pandemic, some studies highlight the contradictory nature of the travelers’ technology-related experiences. There is also still a lack of investigation as to why chatbots are used today, particularly in the airline industry, and a lack of understanding on how customers respond to the replacement of human customer service staff with chatbots. Thus, this study aims to offer a better understanding of why chatbots are used today by investigating the users’ motivations and demotivation for using the said technology in undertaking air travel transactions and the determinants of its adoption and non-adoption. Adhering to the aims of the study, its investigation is anchored on UTAUT2 employing the mixed-methods explanatory design by bringing together the strengths of quantitative and qualitative methods. Based on the results, performance expectancy, price value, and habit are found to be the predictors of the travelers’ chatbot use behavior. This suggests that the air travelers are more likely to use chatbots if they believe that using it will offer advantages to them in performing certain activities. It was also found out that there is lagging or delayed chatbot adoption due to reasons like hesitation, doubtfulness, and insecurity and that the chatbot do not yet meet the users’ expectations of its efficiency and capability. Thus, adopting chatbots that comply with requirements like the accuracy, reliability, and failure-free performance, gives the customers the satisfaction that they need in terms of services, which may lead to customers higher engagement. This kind of advantage is found to be correlated with the adoption of innovation. Therefore, this study could serve as an avenue in the improvement of all the component areas of chatbots, which is the key to the overall perception of individuals.

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The UP Cebu College of Social Sciences Holds the Virtual Convocation of Scholars

The University of the Philippines Cebu College of Social Sciences (CSS) is holding the Virtual Convocation of Scholars from the Second Semester of the Academic Year (AY) 2018-2019 until the First Semester of the Academic Year (AY) 2020-2021.

The awardees, together with their family and friends, faculty members, and staff are invited to the said event.

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Psych Program Holds API for Masters in Social and Organizational Psychology

by Ms. Ma. Amale Larrazabal, Instructor, Psychology Program

The Psychology Program Faculty continued designing the courses for the proposed Masters Program in Social and Organizational Psychology (this week). Course packs for the final list of courses to be offered were drafted and submitted for comments to social psychologist and Professor Emeritus of the UP Diliman Psychology Department, Dr. Maria Cecilia Gastardo-Conaco and human potential development expert, Prof. Hans Lenhard, Professor Emeritus, Universitat Kassel Germany Visiting Professor and Trainer at UP Diliman and the Human Potential Development-Gestalt Institute of Manila. The degree program was first organized last year, 2020, having observed the need for social and organizational competencies in the Cebu market. This program aims to offer courses that are applicable in the workplace including organizational development, conflict management, managerial psychology, applied psychological research, applied social psychology, and consumer psychology to name a few. Despite the ongoing pandemic, the faculty conducted the said module making workshop virtually and were hopeful in finalizing the proposed program for curriculum review.

Photo by Prof. Jonathan C. de la Cerna

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UP Cebu Registrar Posts AY 2021-2022 Academic Calendar

The UP Cebu Office of the University Registrar (OUR) posted the academic calendar for AY 2021-2022.

You may check the links indicated below for the academic calendars of undergraduate and master of education program.

UP Cebu Academic Calendars for AY 2021-2022
a. Undergraduate Programs
b. Master of Education Program

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Malipayon na Gradwasyon!

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The College of Social Sciences Congratulates Asst. Prof. Jonathan de la Cerna for His Recent Publication

The College of Social Sciences, University of the Philippines Cebu, congratulates Asst. Prof. Jonathan de la Cerna for his recent publication entitled: “Am I Wired to be Happy of My Job? Looking into the Dispositional Predictors of Job Satisfaction” in Volume 24, Number 1 (January-June, 2021) Issue of Thammasat Review, Thammasat University, Thailand.


Layout by: Mr. Noe John Joseph Sacramento

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The EDP 213 Class of MEd Program Conducts a Webinar about Curriculum Development

The EDP 213 class of the Master of Education Program, under the advisory of Dr. Lita Bacalla, will be conducting a webinar about Curriculum Development Issues and Concerns.
This webinar is FREE and OPEN TO ALL.

However, registration will be closed on June 24, 2021 at 12:00 NN. For those who wish to attend the webinar but are unable to register, you can still watch it via Facebook Live.

Please see posters below for details.

REGISTRATION LINK: https://forms.gle/TrpUyyXzvoVuwiYk7

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The UP High School Cebu Invites Everyone to the Virtual Recognition and Promotion Rites and the Graduation Ceremonies

The University of the Philippines High School (UPHS) Cebu is inviting everyone to join them to the VIRTUAL Recognition and Promotion Rites, as well as the Graduation Ceremonies to be held on 04 August 2021 and 05 August 2021, respectively.

Please see the posters below for the details.

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Dr. Flora Generalao Officially Retires from Professional Work

Daghang salamat ug pag amping kanunay, Miss G!

Dr. Flora Generalao of the Psychology Department, affectionately called “Miss G” by the UP Community, will officially retire from professional work this May 30, 2021, after more than 25 years of service in the university.

Her passion for teaching and commitment to excellence leave a staunch legacy within the four walls of the campus that is rarely seen, let alone matched. Going beyond her dedication to her craft she has, in a deeper, more meaningful way, left a legacy of lives forever changed.

“Miss G is one of the professors in UP who showed compassion and empathy to her students under the remote mode of learning,” Kaemarie Fernandez, a psychology junior, disclosed. “She would always remind us to rest and to look after our mental health especially in these trying times.”

Fernandez further mentioned how the retiring professor never fails to be vocal about social issues, as the latter stresses that students should never be detached from the struggle of the masses. With all that Miss G discussed with her class, she mostly learned that psychology will always strive to serve the people—a lesson she will never forget.

Moreover, Willianne Gabrielle Delos Reyes, a second-year psychology major, expresses her utmost gratitude to Miss G for giving her comfort and clarity through her mere presence and guidance in the few classes she has been blessed to experience together with the professor.

“She is more than just a mentor, and a teacher, she is an icon that I can only aspire to become,” she said. “Even though I may not be the brightest tool in the box, she had a way of making you feel that we all had the potential to be greater and better than we are in this current moment of time.”

Students even shared some of their most memorable moments with the beloved professor. Third-year psychology student Aurelle Mace Cresencio confessed how even though her first class with the professor, Psychology Statistics, was filled with tears and removal examinations, Miss G was always there to check up on them especially in times when you start to doubt your skills.

Cresencio further disclosed her one-on-one sessions with Miss G during the most difficult times of her college life. Teary-eyed, she listened to Miss G’s advice which more so helped her surpass what she experienced: “Daghan kaayo og lives [nga] na-touch si Miss [G] and usa na ko ato (Lots of lives have been changed because of Miss G and I am just one among many.”

Of course, Miss G has touched the lives of not only her current students, but also former learners under her care, some of which even became her co-faculty in UP Cebu.“

She [Miss G] shows care in even the smallest of things, like that time I was running all across campus doing errands for my org on a hot day. She spotted me and told me, ‘Pag payong uy!’ knowing my illness made me sensitive to sunlight. It’s these small gestures of love that constitute the Miss G we know and cherish.” writes Claire Michaela Obejas, an alumna of the psychology program Batch 2019. “Miss G is someone who personifies what it means to teach with compassion. More than teaching us psychology, she also pushed us to be better people. I cannot thank her enough for believing in us when we felt like we couldn’t even believe in ourselves.”

Sir Jonathan “Jo” dela Cerna, a current faculty member in the department, said that Miss G was a totally different person from the different perspective of a student and a co-faculty. “I wasn’t treated as a low person…she even told me during a birthday greeting that she considered me a colleague and an equal, and Miss G quickly became my go-to person for all my questions. Miss G was always supportive of me finishing an MA degree, and was even kind enough to review my thesis and proposal.”

“It will be hard,” Sir Jo disclosed, “when things go back to normal, Miss G will no longer be in her office, no more casual conversations or joining her for lunch. You’re used to the presence of Miss G then all of a sudden she’s no longer there.”

Sir Jo ended with encouragement for Miss G, saying “Miss G, you are the one-woman program for psychology. Enjoy your retirement, and don’t forget about us…She didn’t just mold me as a professional, but also as a person. She is a big chunk of my life and has been a part of my existence for the past almost ten years. I am more than grateful.”

Collectively, the teachers, alumni, and students see Miss G as an icon, an advisor, a mentor, and an empathetic person above all else. No matter how scary the recitation or tear-inducing the locked examination doors, these stories always end with Miss G on a light note of comfort.

Now retired, Miss G will always be remembered as the pillar of the psychology program, a seeming paradox of demand for excellence and motherly love, with a dash of sass thrown into the mix for good measure. When we pay tribute to Miss G, we commemorate the good and bad, the scary and wholesome, but if one thing is for sure, every second of it is unforgettable.

Thank you, Miss G, for making our collegian lives unforgettable.

✍️ Clive Rabuya and Kurt Romariz

From: Tug-ani

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The College of Social Sciences Congratulates the Faculty-Researchers on Their Publications

The College of Social Sciences congratulates the following faculty-researchers on their publications:

  1. Prof. Fernand Bernardez
  2. Prof. Edwin Estrera
  3. Prof. Magnolia Laus
  4. Dr. Hazel Trapero
  5. Dr. Aurelio Vilbar

Congratulations for your achievements!

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